Strategic Alliances between Nucleus-Plasma in Small Medium Enterprises in Indonesia

3rd Ubaya International Annual Symposium on Management 'Business Networking' Global Business Networking, March 15-16, 2006

11 Pages Posted: 3 Sep 2010

See all articles by Mokhamad Anwar

Mokhamad Anwar

Department of Management, Faculty of Economics, Universitas Padjadjaran; Padjadjaran University - Center for Management & Business Studies (LMFE)

Aldrin Herwany

Perbanas Institute; Perbanas Institute

Date Written: March 15, 2006

Abstract

This paper would try to observe the advantage of Strategic Alliance Program between Nucleus and Plasma at some business sectors, especially for small medium enterprises in Indonesia. The ongoing program has been conducted by some big companies and small medium enterprises until present but its effectiveness has not been favorable for all parties since the weaknesses in the concept and implementation are easily observed.

We need to optimally reconduct the program by strengthening institutional collaboration between all parties. By doing this, it is hoped that It can make it more perfect and finally We made it as a model for developing the Small Medium Enterprises in the future. Strategic collaboration between all parties and their compliance to the role and responsibilities are believed to be significant factors in enhancing the effectiveness of the program.

Note: Downloadable document is in Indonesian.

Keywords: Small Medium Enterprises, Nucleus-Plasma, Big Corporation, Commercial Bank

Suggested Citation

Anwar, Mokhamad and Anwar, Mokhamad and Herwany, Aldrin, Strategic Alliances between Nucleus-Plasma in Small Medium Enterprises in Indonesia (March 15, 2006). 3rd Ubaya International Annual Symposium on Management 'Business Networking' Global Business Networking, March 15-16, 2006, Available at SSRN: https://ssrn.com/abstract=1670056 or http://dx.doi.org/10.2139/ssrn.1670056

Mokhamad Anwar (Contact Author)

Department of Management, Faculty of Economics, Universitas Padjadjaran ( email )

Jl. Dipati Ukur 35
Bandung, ID West Java 40132
Indonesia
62-22-2509055 (Phone)
62-22-2509055 (Fax)

HOME PAGE: http://www.fe.unpad.ac.id/

Padjadjaran University - Center for Management & Business Studies (LMFE) ( email )

Jl. Cimandiri No. 8
Bandung, ID West Java 40132
Indonesia
62-22-4239954 (Phone)
62-22-4239954 (Fax)

HOME PAGE: http://www.lm.fe.unpad.ac.id/

Aldrin Herwany

Perbanas Institute ( email )

Jalan Perbanas, Karet Kuningan, Setiabudi
Jakarta, Jakarta 12940
Indonesia

Perbanas Institute ( email )

Jakarta, DKI Jakarta
Indonesia

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