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Are Local TV Markets Separate Markets?

International Journal of the Economics of Business, Vol. 7, No. 1, p. 79, 2000

19 Pages Posted: 10 Sep 2010

See all articles by Robert B. Ekelund

Robert B. Ekelund

Auburn University - Department of Economics

George S. Ford

Phoenix Center for Advanced Legal & Economic Public Policy Studies

John D. Jackson

Auburn University - Department of Economics

Date Written: 2000

Abstract

We examine, using own-price and cross-price elasticity demand estimates, the question of whether local TV markets constitute a separate market for advertising.

Keywords: TV, Television, Antitrust, Market Definition, FCC, Broadcasting

JEL Classification: L5

Suggested Citation

Ekelund, Robert B. and Ford, George S. and Jackson, John Douglas, Are Local TV Markets Separate Markets? (2000). International Journal of the Economics of Business, Vol. 7, No. 1, p. 79, 2000, Available at SSRN: https://ssrn.com/abstract=1674553

Robert B. Ekelund

Auburn University - Department of Economics ( email )

415 W. Magnolia
Auburn, AL 36849-5242
United States
334-844-2929 (Phone)

George S. Ford (Contact Author)

Phoenix Center for Advanced Legal & Economic Public Policy Studies ( email )

5335 Wisconsin Avenue, NW
Suite 440
Washington, DC 20015
United States

John Douglas Jackson

Auburn University - Department of Economics ( email )

415 W. Magnolia
Auburn, AL 36849-5242
United States

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