Maquillage and Representational Artifices: Images in Magazines as Sources for 1960s Art
13 Pages Posted: 17 Oct 2010
Date Written: October 14, 2010
Abstract
The advertising campaign for an hair coloring product, which appeared in most American magazines during the 1960s, has been used as an iconographic source for a series of artworks realized in the same decade. The interest shown by quite a few artists for this particular kind of message, besides being linked to the profound social changes taking place in that period, is also connected to these artists' specific attention to the truthfulness and the illusoriness of images, an aspect which was in turn strictly related to the growth of mass communications and to the developments in visual reproduction techniques. Cosmetics advertising and fashion images, in particular, offered the opportunity for a reflection over the relationship between the artifices in image reproduction and the patterns and ways of aesthetic elaboration of the female body.
Keywords: Maquillage, Magazines, Pop Art, Artifice, Fashion
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