From Networked Sociability to Net-Worker Commodity

13 Pages Posted: 16 Oct 2010

Date Written: October 15, 2010

Abstract

Media convergence impacted the way people use media. The - new audience‖ is composed by individuals who surfs information flows through nets of social relations, - jumping from TV to PC, from iphone to ipod, in autonomous processes of productive interaction. The users are more likely and highly engaged to valorize their consumptions choices and they autonomously work as viral agents. Media companies worldwide do many efforts to build and upkeep the interaction with their users, but also to build, upkeep and reflect the social relations set among them. It‘s a manner to refine the strategies of specification and fractionation of the audience. By use of Social Networking (or/and - Social Networking logics use) they do a preliminary selection of people‘s segments which work with viral efficiency and efficacy and gain the tighter demographic definitions that advertisers covet.

Keywords: Productive Consumption, Active Audience, Social Networking, Fandom, Freeconomics

Suggested Citation

Stazio, Maria Luisa, From Networked Sociability to Net-Worker Commodity (October 15, 2010). ESA Research Network Sociology of Culture Midterm Conference: Culture and the Making of Worlds, October 2010, Available at SSRN: https://ssrn.com/abstract=1692815

Maria Luisa Stazio (Contact Author)

affiliation not provided to SSRN ( email )

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