Too Many Products: Decentralized Decision-Making in Multinational Firms
American Economic Journal: Microeconomics, Forthcoming
33 Pages Posted: 26 Dec 2010
There are 2 versions of this paper
Too Many Products: Decentralized Decision-Making in Multinational Firms
Date Written: August 5, 2010
Abstract
I analyze country-level product ranges offered by multinational laundry detergent manufacturers in Western Europe. Observed product range variation across countries exceeds the optimal firm-level response to differences in consumer preferences and retail environments. Counterfactual analysis reveals that increased product range standardization would reduce firm costs and increase profits. These findings are consistent with theory models of local agency where decentralized decision-making can be the constrained optimal organizational form despite the resulting lack of coordination across divisions. My analysis suggests that organizational structure affects product market outcomes and firm performance.
Keywords: Multinational Firms, Organizational Design, Firm and Product Panel Data
JEL Classification: F12, F23, L22, L25
Suggested Citation: Suggested Citation
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