Innovation vs. Mission: Case Study About ‘Imprenta Patriótica’ (in Spanish)

Documento FCE No. EACP-5

17 Pages Posted: 9 Mar 2011

Date Written: March 8, 2011

Abstract

This paper aims to make a contribution on the identification of clue factors that have helped “Imprenta Patrótica” to remain almost invariable since its foundation, in spite of constant implementation processes of technological innovations that have taken place on the local Graphic Industry. This work is based on the study and characterization of common practices in the production area of this company. This work makes a characterization of the sector that includes a brief history of the evolution of technology on the Graphic Industry. Afterward, an analysis of the specific case of “Imprenta Patrótica” is made. This paper concludes that old practices and technologies that have been discarded by the Graphic Industry are still effective for “Imprenta Patrótica” because they still help to the accomplishment of the company's mission, by responding to the requirements for divulgation of investigations from the “Instituto Caro y Cuervo”.

Note: Downloadable document is in Spanish.

Keywords: characterization, technical change, graphic industry, typography, living museum

JEL Classification: L69, O14, O32, O33

Suggested Citation

Vásquez Rodrígu, María Victoria, Innovation vs. Mission: Case Study About ‘Imprenta Patriótica’ (in Spanish) (March 8, 2011). Documento FCE No. EACP-5, Available at SSRN: https://ssrn.com/abstract=1781240 or http://dx.doi.org/10.2139/ssrn.1781240

María Victoria Vásquez Rodrígu (Contact Author)

National University of Colombia ( email )

Carrera 30 45-03
Bogota, None
Colombia

HOME PAGE: http://www.unal.edu.co

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