Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria

Matei, Ani I.; Tuca, Mihaela

doi:10.2139/ssrn.1802674

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Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria

10th International Congress of the International Association on Public and Nonprofit Marketing, June 16-17, 2011

15 Pages Posted: 5 Apr 2011

See all articles by Ani I. Matei

Ani I. Matei

National School of Political Studies and Public Administration (NSPSPA)

Mihaela Tuca

affiliation not provided to SSRN

Date Written: April 4, 2011

Abstract

Corporate Social Responsibility is no longer an object of novelty in literature or the business sector. The practices in this matter have became a new area of activity expansion and a new way that companies use to strengthen their image, consumer appreciation and even employees motivation. The present paper proposes an analyses of the literature, a comparative study and a summary of the international organizations view on the matter.

Keywords: Corporate Social Responsibility (CSR), Theory Development, Country report

JEL Classification: M31, L31

Suggested Citation: Suggested Citation

Matei, Ani I. and Tuca, Mihaela, Corporate Social Responsibility on the International Area - Present Developments in Romania and Bulgaria (April 4, 2011). 10th International Congress of the International Association on Public and Nonprofit Marketing, June 16-17, 2011, Available at SSRN: https://ssrn.com/abstract=1802674 or http://dx.doi.org/10.2139/ssrn.1802674