The Social Enterprise: An Empirical Study for Romania

10th International Congress of the International Association on Public and Nonprofit Marketing, June 2011

15 Pages Posted: 10 Apr 2011

See all articles by Lucica Matei

Lucica Matei

National School of Political Studies and Public Administration (NSPSPA)

Cristina Sandu

National University of Political Studies and Public Administration (NSPSPA)

Date Written: April 8, 2011

Abstract

The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic growth, in solving the social problems, in the process of knowing the needs for goods and public services with social impact on special groups. The aim of this paper is, starting from the theoretical concepts of social enterprise experiences, to analyze the forms of social enterprises developed through the projects undertaken in Romania and the ways of using social marketing in designing and developing these activities.

Keywords: social enterprise, segmentation, target groups, promotion, public-private partnership

JEL Classification: M31,M14

Suggested Citation

Matei, Lucica and Sandu, Cristina, The Social Enterprise: An Empirical Study for Romania (April 8, 2011). 10th International Congress of the International Association on Public and Nonprofit Marketing, June 2011, Available at SSRN: https://ssrn.com/abstract=1805770

Lucica Matei (Contact Author)

National School of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei Street
Bucharest, 010643
Romania
0040213146507 (Phone)
0040213146507 (Fax)

HOME PAGE: http://www.snspa.ro

Cristina Sandu

National University of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei Street
Bucharest, 010643
Romania

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