Turbulencia Empresarial en Colombia: Sector de Materias Primas Químicas 2001-2009 (Turbulence Business Environment: Row Material for Chemical Industry Sector)

60 Pages Posted: 11 May 2011

See all articles by Hugo Alberto Rivera Rodríguez

Hugo Alberto Rivera Rodríguez

Universidad del Rosario

Gina I. Barreto

affiliation not provided to SSRN

Andrea C. Rendon

affiliation not provided to SSRN

Andres Sanchez

affiliation not provided to SSRN

Date Written: May 9, 2011

Abstract

In the past five years, companies have been confronted with an environment principally by the presence uncertainty, dynamism and complexity. Uncertainty evident when making decisions, without being able to have certainty about what can happen to the company, the dynamic look is accomplished by the permanent change in the customer needs and the emergence of new products, which causes increased competition for price, and the complexity can be identified in the emergence of new actors that must interact to conduct a transaction. Many companies have failed to address this situation in the best way, which has led them to present financial problems. One reason is the lack of perception environment.

This paper uses the study of the row material for chemical industry using a quantitative overcrowding, overcrowding qualitative analysis performance, competitive landscape, competitive study, called the sector sustainable potential growth, erosion rates and market forces.

Note: Downloadable document is in Spanish.

Keywords: strategy

Suggested Citation

Rivera Rodríguez, Hugo Alberto and Barreto, Gina I. and Rendon, Andrea C. and Sanchez, Andres, Turbulencia Empresarial en Colombia: Sector de Materias Primas Químicas 2001-2009 (Turbulence Business Environment: Row Material for Chemical Industry Sector) (May 9, 2011). Universidad del Rosario Business School Research Paper No. 95, Available at SSRN: https://ssrn.com/abstract=1836516 or http://dx.doi.org/10.2139/ssrn.1836516

Hugo Alberto Rivera Rodríguez (Contact Author)

Universidad del Rosario ( email )

Carrera 5 No 15-37
Bogota
Colombia
5712970200 (Phone)

HOME PAGE: http://www.urosario.edu.co

Gina I. Barreto

affiliation not provided to SSRN ( email )

Andrea C. Rendon

affiliation not provided to SSRN ( email )

Andres Sanchez

affiliation not provided to SSRN ( email )

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