Longevidad Empresarial (Business Longevity)

49 Pages Posted: 20 May 2011

Multiple version iconThere are 2 versions of this paper

Date Written: 2008

Abstract

Why do some companies disappear while others succeed? What should I do to start-ups so that they do not disappear? What are the conditions that determine business success? These are some of the questions that academics, managers and management students always ask. This document is intended as an academic contribution to give coherent answers to these questions.

Note: Downloadable document is in Spanish

Keywords: business longevity, strategy, Colombia

JEL Classification: M10

Suggested Citation

Rivera Rodríguez, Hugo Alberto and Malaver Rojas, Marleny Natalia, Longevidad Empresarial (Business Longevity) (2008). U. Rosario Business School Research Paper No. 43, Available at SSRN: https://ssrn.com/abstract=1839452 or http://dx.doi.org/10.2139/ssrn.1839452

Hugo Alberto Rivera Rodríguez (Contact Author)

Universidad del Rosario ( email )

Carrera 5 No 15-37
Bogota
Colombia
5712970200 (Phone)

HOME PAGE: http://www.urosario.edu.co

Marleny Natalia Malaver Rojas

Universidad del Rosario ( email )

Calle 12 No. 6-25
Bogota, DC
Colombia

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