Sustainability and Corporate Social Responsibility Trends: An Empirical Analysis of Drivers, Success Measures and Competitive Value for Multi-National Corporations within the Information and Communications Technology Industry

17 Pages Posted: 13 May 2011

See all articles by Marianne Fortuna

Marianne Fortuna

Georgia State University

Deborah Hazzard-Robinson

Georgia State University

Joe Krupka

Georgia State University; Savannah State University

Karen D. Loch

Georgia State University

Date Written: June 2, 2011

Abstract

The social responsibilities of organizations to the greater society have been debated for years, and the expected role of organizations and their social contract appear to be changing. Indicators of a new social contract are reflected by the growth of many sustainability and Corporate Social Responsibility (CSR) initiatives domestically and abroad. Even as organizations craft responses to this dynamic environment that emphasize and reward sustainability and social responsibility, it remains poorly understood how and to what extent these initiatives contribute to the well being of the organization. An empirical analysis of two large MNCs within the ICT industry was conducted, using a multi-case study methodology. Data analysis revealed that both MNCs respond to a set of drivers, not one single driver. These empirical findings provide organizations better understanding and enable them to craft their response to the changing social contract, and its contribution to their respective organizational competitiveness.

Keywords: CSR, Sustainability, MNCs, ICT, Drivers, Measurement, Triple Bottom Line (TBL)

Suggested Citation

Fortuna, Marianne and Hazzard-Robinson, Deborah and Krupka, Joe and Krupka, Joe and Loch, Karen D., Sustainability and Corporate Social Responsibility Trends: An Empirical Analysis of Drivers, Success Measures and Competitive Value for Multi-National Corporations within the Information and Communications Technology Industry (June 2, 2011). First International Conference on Engaged Management Scholarship, 2011, Available at SSRN: https://ssrn.com/abstract=1839825 or http://dx.doi.org/10.2139/ssrn.1839825

Marianne Fortuna (Contact Author)

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Deborah Hazzard-Robinson

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Joe Krupka

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Savannah State University ( email )

Savannah, GA 31404
United States
7324390600 (Phone)

Karen D. Loch

Georgia State University ( email )

35 Broad Street
Atlanta, GA 30303-3083
United States

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
590
Abstract Views
3,372
Rank
84,577
PlumX Metrics