Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish)
29 Pages Posted: 18 May 2011
Date Written: May 16, 2010
Abstract
The document guides the development of the diagnosis of market forces developed by Michael Porter. Explains more than 60 variables that make up the modelop. It is a useful tool for consultants who will serve as a working tool, and for employers in a permanent reference guide once the process is completed accompaniment.
Note: Downloadable document is in Spanish.
Keywords: strategy, market forces
JEL Classification: M10
Suggested Citation: Suggested Citation
Rivera Rodríguez, Hugo Alberto and Gomez, Jorge Hernan and Méndez, Luz Sofía, Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish) (May 16, 2010). U. Rosario Business School Research Paper No. 72, Available at SSRN: https://ssrn.com/abstract=1843683 or http://dx.doi.org/10.2139/ssrn.1843683
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