Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish)

29 Pages Posted: 18 May 2011

See all articles by Hugo Alberto Rivera Rodríguez

Hugo Alberto Rivera Rodríguez

Universidad del Rosario

Jorge Hernan Gomez

Universidad del Rosario - Facultad de Administración

Luz Sofía Méndez

Universidad del Rosario

Date Written: May 16, 2010

Abstract

The document guides the development of the diagnosis of market forces developed by Michael Porter. Explains more than 60 variables that make up the modelop. It is a useful tool for consultants who will serve as a working tool, and for employers in a permanent reference guide once the process is completed accompaniment.

Note: Downloadable document is in Spanish.

Keywords: strategy, market forces

JEL Classification: M10

Suggested Citation

Rivera Rodríguez, Hugo Alberto and Gomez, Jorge Hernan and Méndez, Luz Sofía, Manual Para La Realización del Anàlisis de las Fuerzas del Mercado en Pymes (Guide to Analyze the Market Forces - in Spanish) (May 16, 2010). U. Rosario Business School Research Paper No. 72, Available at SSRN: https://ssrn.com/abstract=1843683 or http://dx.doi.org/10.2139/ssrn.1843683

Hugo Alberto Rivera Rodríguez (Contact Author)

Universidad del Rosario ( email )

Carrera 5 No 15-37
Bogota
Colombia
5712970200 (Phone)

HOME PAGE: http://www.urosario.edu.co

Jorge Hernan Gomez

Universidad del Rosario - Facultad de Administración ( email )

Bogota
Colombia

Luz Sofía Méndez

Universidad del Rosario ( email )

Calle 12 No. 6-25
Bogota, DC
Colombia

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