Investment Choice of Occupants of Financial Services Industry: A Demographic Study
IUP Journal of Behavioral Finance, Vol. 8, No. 1, pp. 29-40, March 2011
Posted: 25 May 2011
Date Written: May 25, 2011
Abstract
Individual financial planning has recently gained a lot of momentum in developing countries including India. The basic factors behind this include excellent economic growth coupled with rising individual income level. Investment choice differs from person to person, as every individual is affected by his own set of circumstances. These circumstances define his needs and objectives behind investment, which ultimately guide his investment choice. Apart from this, the level of investment awareness that an individual carries also stands as an important factor. This changing economic paradigm has affected the occupants of financial services industry in a better way, as they are additionally equipped with financial knowledge. This paper studies the impact of demographics on the investment choice of occupants of financial services industry.
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