Investment Choice of Occupants of Financial Services Industry: A Demographic Study

IUP Journal of Behavioral Finance, Vol. 8, No. 1, pp. 29-40, March 2011

Posted: 25 May 2011

See all articles by Manish Sitlani

Manish Sitlani

Devi Ahilya Vishwavidyalaya (DAVV) University

Geeta Sharma

Devi Ahilya Vishwavidyalaya

Bhoomi Sitlani

Devi Ahilya Vishwavidyalaya (DAVV) University

Date Written: May 25, 2011

Abstract

Individual financial planning has recently gained a lot of momentum in developing countries including India. The basic factors behind this include excellent economic growth coupled with rising individual income level. Investment choice differs from person to person, as every individual is affected by his own set of circumstances. These circumstances define his needs and objectives behind investment, which ultimately guide his investment choice. Apart from this, the level of investment awareness that an individual carries also stands as an important factor. This changing economic paradigm has affected the occupants of financial services industry in a better way, as they are additionally equipped with financial knowledge. This paper studies the impact of demographics on the investment choice of occupants of financial services industry.

Suggested Citation

Sitlani, Manish and Sharma, Geeta and Sitlani, Bhoomi, Investment Choice of Occupants of Financial Services Industry: A Demographic Study (May 25, 2011). IUP Journal of Behavioral Finance, Vol. 8, No. 1, pp. 29-40, March 2011, Available at SSRN: https://ssrn.com/abstract=1852064

Manish Sitlani (Contact Author)

Devi Ahilya Vishwavidyalaya (DAVV) University ( email )

RNT Marg
Indore, ME Madhya Pradesh 452001
India

Geeta Sharma

Devi Ahilya Vishwavidyalaya ( email )

RNT Marg
Indore, ME Madhya Pradesh 452001
India

HOME PAGE: http://www.dauniv.ac.in/

Bhoomi Sitlani

Devi Ahilya Vishwavidyalaya (DAVV) University ( email )

RNT Marg
Indore, ME Madhya Pradesh 452001
India

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