Which Household Attitudes Determine the Store Type Choice for Meat?
Journal of Retailing and Consumer Services, Vol. 18, No. 3, pp. 224-234, May 2011
Posted: 5 Jul 2011
Abstract
Store choice decisions in the food retailing industry have been widely discussed in the literature. The importance of pricing, quality and assortment is known, and the influence of sociodemographic variables is small. In this paper, a mixed multinomial logit model is used, to study the relationship between specific attitudes of households and their store type choice for meat. The mixed logit model includes a random intercept for the different store types and therefore allows for individual taste variation. Household attitudes are about quality, freshness, environment, advertisement, organic food and prices. Additionally several sociodemographics and interaction terms are included. Household attitudes and the actual point of purchase show, which of these attitudes influence store type choice, and assuming there is a true relation between these choices, an implied image order of store types can be established.
Keywords: store type choice, food retailing
JEL Classification: Q1, C25
Suggested Citation: Suggested Citation