Role of Value Added Services in Shaping Indian Telecom Industry

Abstract

The present study evaluates the impact of value added services on the consumer while selecting particular cellular services. The primary data has been used for the purpose of study, which has been collected with the help of questionnaire.

The past researches have evaluated the consumer perception about telecom industry and the voice services. The present research will study the effect of the VAS on the consumer. There is a need of study for this subject.

The tools used for the analysis are descriptive statistics, correlation, regression, t test.   The findings of the research shows that the VAS is a very important factor which affects the customers which they opting for a particular cellular service and the factors like usage in roaming, time of usage, GPS and satisfaction level of customer are important.  

Keywords: consumer, cellular services, value added services, regression, t test