Commentary: The View from Management
THE HANDBOOKK OF COMMUNICATION AND CORPORATE SOCIAL RESPONSIBILITY, O. Ihlen, J. L. Bartlett , S. May Wiley, Blackwell, 2011
Posted: 18 Aug 2011
Date Written: 2011
Abstract
CSR, and its role within the repertoire of corporate endeavour, continues to change and expand and the contributions in this volume both document and critique this development. At the same time they adapt some different perspectives from communication studies. This is refreshing and shows that the discourse is still growing and developing. There are a wide variety of views and analyses in this volume - some we agree with and some we do not - but that is the nature of a developing body of theory and understanding. More significantly there are some interesting new ideas and suggestions for development that deserve, at the very least, further consideration and exploration. In this way the Handbook of Communication and Corporate Social Responsibility has made its contribution by not just documenting the discourse from another perspective but also by seeking to carry this discourse forward into new areas.
Keywords: communication, corporate social responsibility, corporate reprting, stakeholders, investors
JEL Classification: D80, D23, M14, A13
Suggested Citation: Suggested Citation