Review of Market Segmentation b Johan Arndt
Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975
2 Pages Posted: 10 Oct 2011
Date Written: January 1, 1975
Abstract
This very short soft-cover book provides a general overview of market segmentation with primary emphasis on two areas: the economic aspects of market segmentation and statistical methods for market segmentation.
Keywords: economics, market segmentation, statistical methods.
Suggested Citation: Suggested Citation
Armstrong, J. Scott, Review of Market Segmentation b Johan Arndt (January 1, 1975). Journal of Marketing, Vol. 39, No. 1, p. 122, January 1975, Available at SSRN: https://ssrn.com/abstract=1941326
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