Download This PaperDesigning a Strategic Planning Tool Applying Artificial Neural Network Theory
Revista International Administración & Finanzas, Vol. 4, No. 4, pp. 31-44, 2011
14 Pages Posted: 6 Jan 2012
Date Written: 2011
Abstract
In this study, a model for strategic planning based on artificial neural networks is presented. This proposed artificial neural network model goes beyond projections and statistical analysis. Based, on an algorithm, the proposed model offers strategy optimization and assists management in building a competitive advantage. The presented model is flexible, adaptive, fault tolerant, robust, and has learning capability.
Keywords: Strategic planning, DSS, artificial neural networks
JEL Classification: C45, M10, M15
Suggested Citation: Suggested Citation
Madrid, Aracely and Chaparro, Adrián and Bustos, Raime and Rios, Antonio, Designing a Strategic Planning Tool Applying Artificial Neural Network Theory (2011). Revista International Administración & Finanzas, Vol. 4, No. 4, pp. 31-44, 2011, Available at SSRN: https://ssrn.com/abstract=1952137
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