Adwords or (B)Adwords? Offering Trademarks as Searchable Keywords

9 Pages Posted: 13 Nov 2011

See all articles by Sehej Buttar

Sehej Buttar

Indian Institute of Technology (IIT), Kharagpur

Date Written: December 5, 2010

Abstract

On September 30, 2010 Madras High Court gave a significant ruling in the case of Consim Info. v. Google India, regarding ‘Bharatmatrimony.com’ and ‘Tamilmatrimony.com’ as searchable keywords. Thus, answering a few questions regarding the usage of Trademarks as Searchable Keywords. This essay aims to analyse the situation while carrying out a comparative analysis among the European and the Indian laws.

Keywords: Trademarks, Adwords, Google, Bharatmatrimony, Tamilmatrimony, Searchable keywords

Suggested Citation

Buttar, Sehej, Adwords or (B)Adwords? Offering Trademarks as Searchable Keywords (December 5, 2010). Available at SSRN: https://ssrn.com/abstract=1958815 or http://dx.doi.org/10.2139/ssrn.1958815

Sehej Buttar (Contact Author)

Indian Institute of Technology (IIT), Kharagpur ( email )

IIT Kharagpur
West Bengal
Kharagpur, West Bengal 721302
India

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