Online Bookstore - A New Trend in Textbook Sales Management for Services Marketing

Journal of Management and Marketing Research, Vol 9, 122-135, 2012

14 Pages Posted: 14 Nov 2011 Last revised: 19 Jun 2013

See all articles by Prathamesh Muzumdar

Prathamesh Muzumdar

University of Texas at Arlington - College of Business Administration; University of Mumbai

Date Written: November 1, 2011

Abstract

The research study explores the phenomenon of increase in the use of online medium for textbook sales. The study uses the basics of commerce transactions, incorporating them into a model to explain their effects on different mediums of textbook sale. The study uses theoretical approach in explaining the influence of advantages and disadvantages of each medium on transactions occurring through it. The study designs two different models each representing a single medium. The method of flowchart analysis is used to describe the various processes occurring in each medium and transactions are incorporated at the point of sales in both the models. Overall the study concludes by explaining the theory behind the growth of online medium when compared to other mediums.

Keywords: Commercial transactions, online retail, brick and mortar store, used book sale, business to business transactions, business to consumer transactions, and consumer to consumer transactions

Suggested Citation

Muzumdar, Prathamesh, Online Bookstore - A New Trend in Textbook Sales Management for Services Marketing (November 1, 2011). Journal of Management and Marketing Research, Vol 9, 122-135, 2012, Available at SSRN: https://ssrn.com/abstract=1959502

Prathamesh Muzumdar (Contact Author)

University of Texas at Arlington - College of Business Administration ( email )

Arlington, TX
United States

University of Mumbai ( email )

Mahatma Gandhi Road
Mumbai, 400032
India

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