Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan
Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
9 Pages Posted: 8 Jan 2012
Date Written: January 8, 2012
Abstract
(2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.
Keywords: marketing practices, textile industry, firm’s performance, Pakistan
JEL Classification: M31, M37, L25, L67
Suggested Citation: Suggested Citation
Ghouri, Arsalan Mujahid and Rehman Khan, Naveed Ur and Malik, Muhammad Abdul, Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan (January 8, 2012). Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011, Available at SSRN: https://ssrn.com/abstract=1981679
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