Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan

Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011

9 Pages Posted: 8 Jan 2012

See all articles by Arsalan Mujahid Ghouri

Arsalan Mujahid Ghouri

London South Bank University

Naveed Ur Rehman Khan

Independent

Muhammad Abdul Malik

affiliation not provided to SSRN

Date Written: January 8, 2012

Abstract

(2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits.

Keywords: marketing practices, textile industry, firm’s performance, Pakistan

JEL Classification: M31, M37, L25, L67

Suggested Citation

Ghouri, Arsalan Mujahid and Rehman Khan, Naveed Ur and Malik, Muhammad Abdul, Marketing Practices of Textile Business and Firm's Performance: A Case of Pakistan (January 8, 2012). Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011, Available at SSRN: https://ssrn.com/abstract=1981679

Arsalan Mujahid Ghouri (Contact Author)

London South Bank University ( email )

103 Borough Road
London, Greater London SE1 OAA
United Kingdom

Naveed Ur Rehman Khan

Independent ( email )

Muhammad Abdul Malik

affiliation not provided to SSRN ( email )

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