Suntech Power

Posted: 27 Jan 2012

See all articles by Richard Vietor

Richard Vietor

Harvard University - Business, Government and the International Economy Unit

Date Written: April 5, 2011

Abstract

Suntech, a Chinese manufacturer of photovoltaic cells and solar panels, is the third largest solar company in the world. About 90 percent of its sales have been in Europe - especially Germany and Spain. But with its new "pluto" technology, and with new governmental subsidies in China, Japan and the USA, Suntech is shifting its focus - first to the USA, and then to China and Japan. And it has recently moved down-stream in the USA, into systems integration and independent power. The case reviews the structure of competition in solar power, and evaluates Suntech's new strategy.

Learning Objective: To learn and evaluate Suntech's new strategy.

Suggested Citation

Vietor, Richard H. K., Suntech Power (April 5, 2011). Harvard Business School BGIE Unit Case No. 710-013, Available at SSRN: https://ssrn.com/abstract=1992452

Richard H. K. Vietor (Contact Author)

Harvard University - Business, Government and the International Economy Unit ( email )

Cambridge, MA
United States
617-495-6460 (Phone)

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