Hybrid Electric Vehicles: A 2011 Update
Posted: 27 Jan 2012
Date Written: May 5, 2011
Abstract
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
Learning Objective: This case should be used in conjunction with HBS Case No. 502-025, "The Future of Hybrid Electric Cars," to look at how a complex product gets adopted in the marketplace.
Suggested Citation: Suggested Citation
Gourville, John T., Hybrid Electric Vehicles: A 2011 Update (May 5, 2011). Harvard Business School Marketing Unit Case No. 511-125, Available at SSRN: https://ssrn.com/abstract=1992565
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