Note on Neuromarketing
Posted: 5 Feb 2012
Date Written: December 14, 2011
Abstract
This note provides some general perspective on the neuromarketing field, with a discussion of both current practices and future directions.
Learning Objective: Background information on new developments and technologies in marketing.
Suggested Citation: Suggested Citation
Karmarkar, Uma, Note on Neuromarketing (December 14, 2011). Harvard Business School Marketing Unit Case No. 512-031, Available at SSRN: https://ssrn.com/abstract=1998183
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