Food Quality Assessment in Parent-Child Dyads: A Hall-Test of Healthier In-Between Meals for Adolescents

Food Quality and Preference, Vol. 22, Issue 7, pp. 614-619, 2011

Posted: 21 Feb 2012

See all articles by Tino Bech-Larsen

Tino Bech-Larsen

University of Aarhus - Aarhus School of Business - Marketing and Statistics

Birger Boutrup Jensen

Independent

Date Written: 2011

Abstract

When the buyer and the consumer of a food product are not identical, the risk of discrepancies between food quality expectations and experience is even higher than when the buyer is also the consumer. In such situations the interpersonal aspects of food quality formation become the focus of attention.

The purpose of this article is to discuss the interpersonal aspects of food quality formation, and to explore these in the context of parents buying new types of healthier in-between meals for their children.

To pursue this we introduce the concept of dyadic quality assessment and apply it to a hall-test of children’s and parents’ quality formation and to the latter’s willingness to pay for such products.

The findings show poor congruence between parent and child quality evaluations due to the two parties emphasising different quality aspects. Results also indicate, however, that improved parental knowledge of their children’s quality assessments significantly affect the willingness to pay. Accordingly, interaction between parents and children should be promoted when developing, testing and marketing new and healthier food products for children.

Keywords: Quality perception, Family buying decisions, Concept testing, Healthy eating

Suggested Citation

Bech-Larsen, Tino and Jensen, Birger Boutrup, Food Quality Assessment in Parent-Child Dyads: A Hall-Test of Healthier In-Between Meals for Adolescents (2011). Food Quality and Preference, Vol. 22, Issue 7, pp. 614-619, 2011, Available at SSRN: https://ssrn.com/abstract=2008744

Tino Bech-Larsen (Contact Author)

University of Aarhus - Aarhus School of Business - Marketing and Statistics ( email )

Haslegårdsvej 10
Århus V
Denmark

Birger Boutrup Jensen

Independent ( email )

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