Erik Peterson at Biometra (D)
Posted: 29 Feb 2012
Date Written: August 26, 2011
Abstract
Implicitly raises the question of what Peterson should do to extricate himself from his difficulties. Should he resign, go directly to his division's executive vice-president to seek relief, or attempt to clarify the situation within the company? A redisguised and updated version of earlier case 494-008.
Learning Objective: To raise and discuss the leadership, management, and business problems facing a new MBA graduate in a general management job involving a new product launch; to have students address how he got into his current situation and the choices he must make to resolve these problems, while also preparing for a site visit by his newly appointed boss, the newly appointed head of the division, and the corporate EVP in charge of the sector.
Suggested Citation: Suggested Citation