Search Fatigue
31 Pages Posted: 2 Mar 2012 Last revised: 26 May 2023
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Search Fatigue
Date Written: March 2012
Abstract
Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on oligopoly prices, product proliferation, and the provision of consumer assistance (i.e., advice). These effects vary based on whether search is all-or-nothing or sequential in nature, whether learning takes place, and whether consumers exhibit brand loyalty. We perform welfare analysis and highlight the novel empirical implications that our analysis generates.
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