The Dannon Company: Marketing and Corporate Social Responsibility (B)
Posted: 9 Mar 2012
Date Written: September 28, 2011
Abstract
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.
Learning Objective: To analyze and discuss corporate motivations for initiating corporate social responsibility programs.
Suggested Citation: Suggested Citation
Marquis, Christopher and Thomason, Bobbi, The Dannon Company: Marketing and Corporate Social Responsibility (B) (September 28, 2011). Harvard Business School Organizational Behavior Unit Case No. 412-047, Available at SSRN: https://ssrn.com/abstract=2018397
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