Wal-Mart Update, 2011
Posted: 8 Mar 2012
Date Written: June 15, 2011
Abstract
In 2011, Wal-Mart was the world's largest company, with $420 billion in sales and operations in 14 countries. Yet it found itself searching for the right growth strategy moving forward. U.S. same-store sales had declined for eight consecutive quarters, and Wal-Mart was increasingly becoming dependent on international sales. Meanwhile, intense competition came from various players, ranging from general discounters to dollar stores to online retailers. What should Wal-Mart do as its traditional markets and core competencies no longer ensure the kind of growth that it had enjoyed for decades in the past?
Learning Objective: To teach competitive strategy.
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