Groupon

Abstract

This case is set in early 2011 after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether Groupon can continue to thrive amid increasingly intense competition, and the key reasons for the company's remarkable early success.

Learning Objective: Help students understand the nature of a blockbuster entrepreneurial success, and to critically evaluate Groupon's value proposition for merchants and consumers.