Rupert Murdoch: The Last Tycoon
Posted: 18 Mar 2012
Date Written: February 16, 2012
Abstract
The case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of News Corporation's newspapers and other media, and their alleged role in shaping political opinion.
Learning Objective: The case is used to teach the entrepreneurial drivers of the globalization of the media over recent decades, and to enable students to understand the political and cultural consequences.
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