Rupert Murdoch: The Last Tycoon

Posted: 18 Mar 2012

See all articles by Geoffrey Gareth Jones

Geoffrey Gareth Jones

Harvard University - General Management Unit

Harishankar Balkrishna

Goldman Sachs JB Were

Date Written: February 16, 2012

Abstract

The case examines the entrepreneurial career of Rupert Murdoch, and the growth of News Corporation from a small Australian newspaper to a global media giant. It shows how he expanded geographically to Europe, the United States, and Asia and from newspapers to the film and television industries. The case identifies the personal role of Murdoch in this growth, and the role of his family in its management. The case considers the political impact of News Corporation's newspapers and other media, and their alleged role in shaping political opinion.

Learning Objective: The case is used to teach the entrepreneurial drivers of the globalization of the media over recent decades, and to enable students to understand the political and cultural consequences.

Suggested Citation

Jones, Geoffrey Gareth and Balkrishna, Harishankar, Rupert Murdoch: The Last Tycoon (February 16, 2012). Harvard Business School BGIE Unit case no. #811-017, Available at SSRN: https://ssrn.com/abstract=2024981

Geoffrey Gareth Jones (Contact Author)

Harvard University - General Management Unit ( email )

Boston, MA 02163
United States

Harishankar Balkrishna

Goldman Sachs JB Were

Sydney 2000
Australia

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