Baltic Beverages Holding: Competing in a Globalizing World (B)
Posted: 12 Apr 2012
Date Written: August 18, 2010
Abstract
In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.
Learning Objective: To illustrate the challenges firms face as the geopolitical and economic environment in which they operate changes, and how to successfully respond to such change.
Suggested Citation: Suggested Citation
Alcacer, Juan and Molander, Rasmus and Mabud, Rakeen Sayeeda, Baltic Beverages Holding: Competing in a Globalizing World (B) (August 18, 2010). Harvard Business School Strategy Unit Case No. 710-471, Available at SSRN: https://ssrn.com/abstract=2038397
Rasmus Molander
Harvard University - Business School (HBS) ( email )
Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States
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