Are You Using Social Media for Marketing?
North India's Business & Trade, Vol.1, No. 2, pp. 50-51, 2012
2 Pages Posted: 15 Apr 2012 Last revised: 17 Apr 2012
Date Written: April 15, 2012
Abstract
In the present day competitive world, brands are fighting for space in the minds of consumers. Though the traditional media of marketing communication like television, print media and outdoor media still contribute to a major chunk of the advertising budgets, yet they can not solely be relied upon to ensure reach to the target audience. Social Media provides a cost effective and powerful option for advertisers and marketers. The article suggests using social media for marketing products/services. It suggests that it is high time to start using social media if businesses have to grow fast and grow big. It is suggested that Indian marketers should visit the Top Social Media Sites, create an account and spend around one hour daily for two months on these sites religiously, to start with.
Suggested Citation: Suggested Citation
Do you have negative results from your research you’d like to share?
Recommended Papers
-
Viral Marketing: Identifying Likely Adopters Via Consumer Networks
By Shawndra Hill, Foster Provost, ...
-
Using Online Reviews as a Proxy of Word-of-Mouth for Motion Picture Revenue Forecasting
By Chrysanthos Dellarocas, Neveen Awad, ...
-
A Stochastic Formulation of the Bass Model of New-Product Diffusion
-
Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting
By Foster Provost, Brian Dalessandro, ...
-
Building an Effective Representation for Dynamic Networks
By Shawndra Hill, Deepak Agarwal, ...
-
Geo-Social Targeting for Privacy-Friendly Mobile Advertising: Position Paper
-
Display Advertising Impact: Search Lift and Social Influence
By David Reiley, Randall A. Lewis, ...
-
Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches
By Ira Rubinstein, Ronald D. Lee, ...
-
Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns
-
Evaluating and Optimizing Online Advertising: Forget the Click, But There are Good Proxies
By Brian Dalessandro, Rod Hook, ...