DONG Energy: Clean and Reliable Energy

Posted: 7 May 2012

See all articles by Joseph L. Bower

Joseph L. Bower

Harvard University - General Management Unit

Elena Corsi

Harvard Business School, Europe Research Center

Date Written: January 31, 2012

Abstract

The head of Denmark's largest energy group, pondered how to use their limited resources to advance the delivery of clean and reliable energy. The Danish State owned DONG Energy had started life as a state owned importer and trader of gas and oil. Under the leadership of the current CEO, Anders Eldrup, the company had grown in an energy group, present in all steps of the gas and oil value chain and particular, in the EU market leader in offshore wind energy. In 2011, the company faced several strategic questions including if they should continue investing in offshore wind and had to identify the next key growth businesses of the future.

Learning Objective: To examine the strategy and other key policies of a company that has succeeded with off-shore wind.

Suggested Citation

Bower, Joseph and Corsi, Elena, DONG Energy: Clean and Reliable Energy (January 31, 2012). Harvard Business School General Management Unit Case No. 312-108, Available at SSRN: https://ssrn.com/abstract=2053457

Joseph Bower (Contact Author)

Harvard University - General Management Unit ( email )

Cambridge, MA
United States
617-495-6282 (Phone)
617-496-5271 (Fax)

Elena Corsi

Harvard Business School, Europe Research Center ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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