Destination Images of Visitors Attending to Travel Expo in Key Markets of Turkey

Abstract

The objective of the current study was to assess how the origin, education levels, gender, ages and income of expo visitors affected their perceptions of Turkey and what could be done to improve visitors’ perception of Turkey. Data were collected in three expos held in three countries via self-reported survey instruments. Survey instrument included scale items which probed people’s perceptions and images of Turkey along with other relevant variables. There were 264 Germans participants, 332 Dubains, and 94 Russians. Profiles of markets were analyzed using t-tests. The result of this study showed that demographic characteristics of participants affected their perceptions of the destination differently.

Keywords: travel expos, destination image visitor perceptions

JEL Classification: L83, O15, O18