Business Owners’ Preferences in Marketing Practices and Their Impact on Firm Performance

International Journal of Economics Business and Management Studies, 1(1), pp. 30-35, 2012

6 Pages Posted: 4 Jun 2012 Last revised: 24 Apr 2016

See all articles by Arsalan Mujahid Ghouri

Arsalan Mujahid Ghouri

London South Bank University

Faisal Saleem

affiliation not provided to SSRN

Abdul Malik

Federal Urdu University of Arts, Science & Technology

Date Written: January 1, 2012

Abstract

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and catering businesses practising advertising and pricing better as compare to overall results of previous study Ghouri et al. (2011). As owner are the whole and soul of the business and can visualize the business and its activities from the top, so he/she taking right decision regarding advertising and pricing activities of marketing. Overall marketing practices as perspective of owners are very influential on performance which indicated the owners’ will and believe about the marketing practices.

Keywords: Marketing Practices, Business Owners, Firm Performance, Karachi, Pakistan

JEL Classification: G32, H32, L11, L21, L25, L26, M3, M31

Suggested Citation

Ghouri, Arsalan Mujahid and Saleem, Faisal and Malik, Abdul, Business Owners’ Preferences in Marketing Practices and Their Impact on Firm Performance (January 1, 2012). International Journal of Economics Business and Management Studies, 1(1), pp. 30-35, 2012, Available at SSRN: https://ssrn.com/abstract=2076441

Arsalan Mujahid Ghouri (Contact Author)

London South Bank University ( email )

103 Borough Road
London, Greater London SE1 OAA
United Kingdom

Faisal Saleem

affiliation not provided to SSRN ( email )

Abdul Malik

Federal Urdu University of Arts, Science & Technology ( email )

Sector G-7/1, Main University Road
Karachi, Sindh 74200
Pakistan

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