Distribution Challenges at Power-Tech India Ltd

8 Pages Posted: 14 Jul 2012

See all articles by Kishor B. Barad

Kishor B. Barad

Shanti Business School Ahmedabad

Date Written: July 14, 2012

Abstract

Power-Tech, the internationally renowned brand of storage batteries had been facing several marketing and distribution challenges for its after market branded batteries in India. Senior Marketing Executive of the company had been spending great deal of time and efforts in motivating and controlling the down chain link, so as to retain the company’s market share in highly fragmented battery market of India. Battery manufacturers from the unorganized sector had been giving tough time to branded battery marketers and make them run for their money in certain automotive segments as these people could sell at 40% lesser cost than branded ones.

Keywords: Battery Market of India, Product Line, Distribution Channel, Product Promotion

Suggested Citation

Barad, Kishor B., Distribution Challenges at Power-Tech India Ltd (July 14, 2012). Available at SSRN: https://ssrn.com/abstract=2105984 or http://dx.doi.org/10.2139/ssrn.2105984

Kishor B. Barad (Contact Author)

Shanti Business School Ahmedabad ( email )

opp Vraj Gardens
S P Ring Road Shela
Ahmedabad, GA Gujarat 380058
India
919909700000 (Phone)

HOME PAGE: http://www.shantibschool.edu.in

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