Download This PaperFactors Affecting Consumer Choice of Multiple Mobile Services
Global Journal of Business Research, v. 6 (4) pp. 59-67, 2012
10 Pages Posted: 30 Jan 2013
Date Written: 2012
Abstract
This paper examines student selection of mobile phone services. The research used a quantitative methodology. The author surveyed some 500 University and Polytechnic students in Ghana and finds that the basic reason for changing phone servers is reliability and cost savings. The author also finds that reference group influence, social reputation and regular contact with others were also influential factors.
Keywords: Tertiary Students, Multiple Services, Mobile Phone, Service Operators
JEL Classification: D11, D12
Suggested Citation: Suggested Citation
Keelson, Solomon A., Factors Affecting Consumer Choice of Multiple Mobile Services (2012). Global Journal of Business Research, v. 6 (4) pp. 59-67, 2012, Available at SSRN: https://ssrn.com/abstract=2145648
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