From Country of Origin Liability to Country of Origin Advantage

41 Pages Posted: 23 Sep 2012

See all articles by J. Ramachandran

J. Ramachandran

Indian Institute of Management Bangalore

Sourav Mukherji

Indian Institute of Management (IIMB), Bangalore

Date Written: June 30, 2006

Abstract

'Liability of origin' and resource constraints make it extremely challenging for firms from emerging economies to participate in advanced markets. This paper describes how firms from the Indian software and pharmaceutical industries overcame such challenges by leveraging renowned public institutions and competed successfully in advanced markets. Their success transformed India into a location of business advantage compelling global competitors in these industries to modify their business models. This research contributes to theory building about internationalization of firms from emerging economies - a relatively unexplored domain in international business research.

Keywords: Emerging economies, Internationalization, Liability of origin, Leveraging Institutions, Pharmaceutical industry, Software Services industry

Suggested Citation

Ramachandran, J. and Mukherji, Sourav, From Country of Origin Liability to Country of Origin Advantage (June 30, 2006). IIM Bangalore Research Paper No. 245, Available at SSRN: https://ssrn.com/abstract=2147675 or http://dx.doi.org/10.2139/ssrn.2147675

J. Ramachandran (Contact Author)

Indian Institute of Management Bangalore ( email )

Bannerghatta Road
Bangalore, Karnataka 560076
India

Sourav Mukherji

Indian Institute of Management (IIMB), Bangalore ( email )

# 210 New Faculty Block
Bannerghatta Road
Bangalore, 560076
India

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