Accelerated Learning in New Product Development Teams

Abstract

Learning in new-product development teams is cited as being vital in today’s competitive, uncertain, and turbulent environments. However, studies on accelerated learning in product-development teams are, surprisingly, lacking. This study proposes a model for accelerated team learning in new-product development based on constructs borrowed from accelerated learning models (or “suggestopedy”) in the individual learning scholarship. It is argued that fastlearning teams launch new products more quickly, and with increased probability of success. Moreover, specific mechanisms to help teams learn more quickly are within the control of teams. These include vision clarity, learning from customers and competitors, information coding, top management support, past product review, aggressive deadlines and daily meetings.