Creating Opportunities to Deliver Value

Abstract

We talk a lot about delivering value at our organization, and we do a great job of putting that into practice. However, there is a step that occurs beforehand that allows us to even get to that point: creating those opportunities. A business thrives only when it has a rich resource of opportunities from which the desire for its products and services springs. This vital component, also known as the sales process, deserves its own analysis regarding what makes clients want to give us the opportunity to address their needs, and then come back for more.

Keywords: Distinction, opportunities, value, sales