Analysis of the Predictors of Environmentally Sensitive Behavior

International Journal of Data Analysis and Information Systems, Vol. 4, No. 1, pp. 55-67, 2012

13 Pages Posted: 13 Oct 2012

See all articles by Avinandan Mukherjee

Avinandan Mukherjee

Clayton State University - University System of Georgia; Montclair State University - School of Business; Rutgers Business School

Naz Onel

Montclair State University

Date Written: January 12, 2012

Abstract

This article investigates factors influencing environmentally sensitive behavior of individuals by empirically testing the effects of their socioeconomic status, gender, age, environmental values, and willingness to protect the environment. Theoretically guided hypotheses were formulated and tested with multiple linear regression models by employing a dataset from the NORC 2010 General Social Survey (GSS). Empirical results conclude that while socioeconomic status and age significantly (and inversely) influence environmental values, gender differences indicate no significant effect. Results also confirm that environmental values lead to willingness to protect the environment (WPE), and show a positive relationship between WPE and environmentally sensitive behavior (ESB). These results contribute to untangling the confusing research evidence on the effects of socio-economic status, age, and gender on environmental values, by introducing a multi-layered model with environmental values and attitudes as mediating factors.

Keywords: Environmentally Sensitive Behavior, Socioeconomic Status, Age, Gender, Environmental Values

Suggested Citation

Mukherjee, Avinandan and Onel, Naz, Analysis of the Predictors of Environmentally Sensitive Behavior (January 12, 2012). International Journal of Data Analysis and Information Systems, Vol. 4, No. 1, pp. 55-67, 2012, Available at SSRN: https://ssrn.com/abstract=2161032

Avinandan Mukherjee (Contact Author)

Clayton State University - University System of Georgia ( email )

College of Business
2000 Clayton State Boulevard
Morrow, GA Metro Atlanta Area 30260
United States
(678) 466-4516 (Phone)
(678) 466-4599 (Fax)

Montclair State University - School of Business ( email )

Partridge Hall
School of Business
Montclair, NJ New Jersey 07043
United States

Rutgers Business School ( email )

Janice H. Levin Bldg., Room 121
94 Rockafeller Road
Piscataway, NJ 08854-8054
United States

Naz Onel

Montclair State University ( email )

Upper Montclair, NJ 07043
United States

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