Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber
Posted: 23 Oct 2012
Date Written: 2012
Abstract
This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. (Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the Nutrition Labeling and Education Act. Marketing Sci. 31(5):717-737).
Keywords: nutrition labels, nutrition, taste, firm strategy, public policy, quality information
Suggested Citation: Suggested Citation
Bradley, Dondeena and Pappalardo, Janis and Ratchford, Brian T. and Moorman, Christine and Ferraro, Rosellina and Huber, Joel, Commentaries and Reply to 'Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber (2012). Marketing Science, Vol. 31, No. 5, pp. 738-755, 2012, DOI: 10.1287/mksc.1120.0733, Available at SSRN: https://ssrn.com/abstract=2163001
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