Qualitative Research: Parallels between Management Research and Business Consulting
Proceedings: 13 Management International Conference, 22-24.11, 2012
14 Pages Posted: 1 Dec 2012 Last revised: 4 Mar 2013
Date Written: November 23, 2012
Abstract
In this paper we focus on the definition of the importance of qualitative research in management and business consulting in particular. The qualitative research has to be systematically well planned and well executed.If it meets these conditions, qualitative research can be as powerful, in fact sometimes more powerful, than quantitative research. This led us to a theoretical overview of analytical tools and features analysis and interpretation of texts within the qualitative research.
Keywords: business consulting, management, qualitative research
JEL Classification: M10, M20
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