Qualitative Research: Parallels between Management Research and Business Consulting

Proceedings: 13 Management International Conference, 22-24.11, 2012

14 Pages Posted: 1 Dec 2012 Last revised: 4 Mar 2013

See all articles by Vasja Roblek

Vasja Roblek

Independent

Maja Meško

University of Primorska - Faculty of Management

Zlatka Štok

University of Primorska, Faculty of Management

Andrej Bertoncelj

University of Primorska, Faculty of Management

Date Written: November 23, 2012

Abstract

In this paper we focus on the definition of the importance of qualitative research in management and business consulting in particular. The qualitative research has to be systematically well planned and well executed.If it meets these conditions, qualitative research can be as powerful, in fact sometimes more powerful, than quantitative research. This led us to a theoretical overview of analytical tools and features analysis and interpretation of texts within the qualitative research.

Keywords: business consulting, management, qualitative research

JEL Classification: M10, M20

Suggested Citation

Roblek, Vasja and Meško, Maja and Štok, Zlatka and Bertoncelj, Andrej, Qualitative Research: Parallels between Management Research and Business Consulting (November 23, 2012). Proceedings: 13 Management International Conference, 22-24.11, 2012, Available at SSRN: https://ssrn.com/abstract=2183237

Vasja Roblek (Contact Author)

Independent ( email )

No Address Available
Slovenia

Maja Meško

University of Primorska - Faculty of Management ( email )

Koper
Slovenia

Zlatka Štok

University of Primorska, Faculty of Management ( email )

Cankarjeva 5
Koper, 6104
Slovenia

Andrej Bertoncelj

University of Primorska, Faculty of Management ( email )

Cankarjeva 5
Koper, 6104
Slovenia

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