A Comparison of Marketing Tools – TV, Internet & Door to Door

14 Pages Posted: 11 Dec 2012

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Rohit Sharma

BBSB Engineering College

Date Written: December 10, 2012

Abstract

There are the leading 'emerging markets' that many companies make great investment in the market for increasing their sale but sale mainly depends upon marketing. Today is an era competition everyone is trying to go forward from one other. For a survival of any business for long term it is necessary to gain profits. For this purpose it is most important tool is required that marketing became there will be no interaction between consumer and seller without marketing.

The increase in advertisement as a solution for their decreased effectiveness has actually solved the problem. Business quickly noticed the connection and in its quest to turn up sales, has been turning up advertising ever since. the study examine the marketing tools, i.e, T.V, Internet and Door to Door. The study finds that drip marketing increase sale of the product as it increase knowledge of the product among the consumer but only, if it will be used in a proper manner. As the people mostly ignore and gets irritated by the drip massages, the time and number of massages must be regulated.

Keywords: marketing, door to door, tv, internet, consumer

Suggested Citation

Singh, Sanjeet and Sharma, Rohit, A Comparison of Marketing Tools – TV, Internet & Door to Door (December 10, 2012). Available at SSRN: https://ssrn.com/abstract=2187438 or http://dx.doi.org/10.2139/ssrn.2187438

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Punjab
Mohali, IN Punjab 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Rohit Sharma

BBSB Engineering College ( email )

State Highway 12A
Fatehgarh Sahib, Punjab 140407
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
170
Abstract Views
678
Rank
317,584
PlumX Metrics