Study of Consumer Behaviour in the International Market with Respect to Cultural Factors in Delhi, India and London, UK
Anvikshiki: The Indian Journal of Research, Volume 6, Number 1, January-February 2012
6 Pages Posted: 15 Dec 2012
Date Written: 2012
Abstract
This paper focus on the cultural elements present in the markets of Delhi and London. The study is done to find the importance of cultural element on consumer behavior in the markets of Delhi and London. As the companies are expanding their business in the foreign countries for increasing business profitability, it is focused that the companies should not forget to consider the cultural elements while marketing the products and also while preparing the strategies.Cultural considerations are shown as an important factor that influences the markets of Delhi and London. The cultural importance is stated by means of examples where found necessary. The research is based on primary data that is authors’ opinion, teachers lecture and local people’s opinion and secondary data that is collected from journals, magazines and internet.
The type of relationship was found between both the markets of Delhi and London with respect to the cultural elements present in these markets. The correlation method for finding the relationship among the markets.
Keywords: Consumer Behavior, Culture, Religion, Values, Language, beliefs, Symbols and Color
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