Environmental Sensitivity in a Developing Country: Consumer Classification and Implications

Environment & Behavior 37 (4) 2005, pp. 487-510

36 Pages Posted: 14 Feb 2013

See all articles by Muzaffer Bodur

Muzaffer Bodur

Bogazici University - Faculty of Economics and Administrative Sciences

Emine Sarigollu

McGill University

Date Written: 2005

Abstract

Past research on consumers’ attitudes toward the environment has been conducted mostly in the context of developed countries. There is a need to investigate this topic in less affluent societies. This paper investigates the relationship between Turkish consumers’ attitudes and behaviors toward the environment. A multi stage area sampling procedure was used to select 1000 residences in Istanbul at which at-home personal interviews were conducted using standard surveys. A consumer cluster analysis based on behaviors toward the environment was conducted and three distinct segments were identified: 1. Active Concerned; 2. Passive Concerned; and, 3. Unconcerned. For each cluster, attitudinal, demographic, socioeconomic and leisure activity profiles were delineated. Attitudes toward specific behaviors were found to be the best predictors of behavior, followed by general attitudes, education and locus of control. Policy implications are provided for each cluster.

Keywords: Attitude toward the environment, Environmental sensitivity, Consumer classification, Turkey

JEL Classification: M31, C42

Suggested Citation

Bodur, Muzaffer and Sarigollu, Emine, Environmental Sensitivity in a Developing Country: Consumer Classification and Implications (2005). Environment & Behavior 37 (4) 2005, pp. 487-510, Available at SSRN: https://ssrn.com/abstract=2216953

Muzaffer Bodur

Bogazici University - Faculty of Economics and Administrative Sciences ( email )

34342 Bebek - Istanbul
Turkey

Emine Sarigollu (Contact Author)

McGill University ( email )

1001 Sherbrooke St. W
Montreal, Quebec H3A 1G5
Canada

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