A Study on Consumption Pattern of Preserved Foods in Satara District

CMRD Journal of Management Research, Vol. 7, No. 1, January-June 2008

7 Pages Posted: 23 Feb 2013 Last revised: 5 Jul 2013

See all articles by Vrushali Shah

Vrushali Shah

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research

Date Written: 2008

Abstract

This article deals with consumption pattern of preserved food and potentiality of new entry in the industry. The results of the study undertaken in six locations of Satara District in Maharashtra State have been obtained from 354 usable samples out of 517 samples visited. Population has been stratified as Hotels, Caterers, Hostels, Hotels, Retailers, Educational Institutes, Individuals, Hospitals, and Industrial Canteens. Data has been collected from these samples through schedules using convenient sampling. The study is focused on select preserved food products viz. Sweet Corn, Baby Corn, Holcon, Mushroom, Bamboo Shoot, Green Peas, Mix Fruit, Pineapple Slice and Mango Pulp. Qualitative data relating to potential of Preserved Food and Government Policies has been obtained through Internet. Data obtained through seven structures in schedule has been analysed using simple statistical tools viz. tabulation, percentage and simple average. From Data Analysis it can be inferred that Hotels and Caterers are potential consumers of Preserved Food Products. Green Peas, Sweet Corn, Mango Pulp, Mushroom are having potential demand.Branded products are preferred more. Further it can be added that inclination towards naturally preserved products is more. Preserved Food Industry has a promising future owing to rising income levels of individuals, changing lifestyles and influx of various choices to consumers. Favourable Government policies for promotion of Preserved Food Industry would also make an impact.

Keywords: Food, Food Processing, Frozen Food, Preserved Food, Fruits and Vegetables

Suggested Citation

Shah, Vrushali and Bhola, Sarang Shankar, A Study on Consumption Pattern of Preserved Foods in Satara District (2008). CMRD Journal of Management Research, Vol. 7, No. 1, January-June 2008, Available at SSRN: https://ssrn.com/abstract=2222596

Vrushali Shah (Contact Author)

Karmaveer Bhaurao Patil (KBP) Institute of Management Studies & Research ( email )

Chhatrapati Shivaji College Campus
Camp, Satara
India

Sarang Shankar Bhola

Karmaveer Bhaurao Patil Institute of Management Studies & Research ( email )

Survey No.467/2, Varye
Tal. Satara
Satara, 415001
India
+919822124414 (Phone)

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