Social TV: Audience Engagement E Autorappresentazione Dell’identita’ in Rete (Social TV: Networked Publics Between Engagement and Identity Construction)

Abstract

La social tv può essere studiata come modalità di fruizione della televisione che contribuisce a creare uno spazio discorsivo pubblico in cui le modalità di rappresentazione della politica da parte della televisione entrano in dialogo con le grammatiche di autorappresentazione dei networked publics, secondo diversi gradi di coinvolgimento e diverse tipologie espressive. Attraverso metodi quantitativi e qualitativi è stata evidenziata una tendenza all’uso di Twitter per la social tv di tipo prevalentemente informativo, anche in presenza di espressione di opinioni personali, suggerendo una stretta sinergia tra tempi e modalità espressive televisive e le audience connesse.

According to several recent reports, the practice of using a ‘second screen’ while following a television program is quickly becoming a widespread phenomenon. When the secondary device is used to read or contribute to online comments about a watched program, most of the discussion takes place on popular social media such as Facebook and Twitter. Previous research has shown that the analysis of these contents could lead to a better understanding of the behavior of networked publics and of the structure of the show itself. Leveraging on this background, the paper presents a quanti-qualitative analysis of 62,933 Tweets published during the air-time of the first eight episodes of the talk-show PiazzaPulita. The analysis illustrates a technique aimed at identify the emergence of community structures among the connected viewers of a show and introduce a code matrix aimed at classifying Tweets published by viewers during the airtime of a show.

Note: Downloadable document is in Italian.

Keywords: social tv, audience engagement, autorappresentazione, identità, telepolitica, networked publics