Big vs Small Retailers: A Study of Consumer Perception - A Case of North India
17 Pages Posted: 27 Apr 2013
Date Written: Feb 26, 2013
Abstract
Purpose:The growth of the giant retail stores is increasing rapidly across the globe. In India also the growth of the retail stores is on the higher side. Its look like that with the introduction of these big retail stores the consumer is also shifting from the small karyana stores to the malls. The present research will investigate the consumer behavior regarding the shopping from the small or big retail outlets.
Methodology: The sample size of 200 has been selected from the north Indian cities Patiala, Ambala, Ludhiana and Shimla and Chandigarh. The primary data collection method has been used for the purpose of data collection. Statistical tools i.e., Descriptive statistics, Correlation, Regression and T test has been used for the purpose of data evaluation.
Findings: The findings reveal that though the consumer is shifting towards the malls and the bigger retail outlets, but there is a segment, which still prefer to shop from the small and traditional stores. There is also a big bunch of the consumer, which prefers both small and big retail stores for the shopping.
Originality: The research evaluated the consumer preference of small or big retailers in the North Indian states. The latest data has been collected through the survey of 200 customers and evaluated.
Keywords: Retail, Small Retailers, Consumer Preference, Karyana Stores, Regression
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