Big vs Small Retailers: A Study of Consumer Perception - A Case of North India

17 Pages Posted: 27 Apr 2013

See all articles by Sanjeet Singh

Sanjeet Singh

UCRD, Chandigarh University; Chandigarh University

Sandeep Kumar

CBS

Hitesh Katyal

Chandigarh Business School

Date Written: Feb 26, 2013

Abstract

Purpose:The growth of the giant retail stores is increasing rapidly across the globe. In India also the growth of the retail stores is on the higher side. Its look like that with the introduction of these big retail stores the consumer is also shifting from the small karyana stores to the malls. The present research will investigate the consumer behavior regarding the shopping from the small or big retail outlets.

Methodology: The sample size of 200 has been selected from the north Indian cities Patiala, Ambala, Ludhiana and Shimla and Chandigarh. The primary data collection method has been used for the purpose of data collection. Statistical tools i.e., Descriptive statistics, Correlation, Regression and T test has been used for the purpose of data evaluation.

Findings: The findings reveal that though the consumer is shifting towards the malls and the bigger retail outlets, but there is a segment, which still prefer to shop from the small and traditional stores. There is also a big bunch of the consumer, which prefers both small and big retail stores for the shopping.

Originality: The research evaluated the consumer preference of small or big retailers in the North Indian states. The latest data has been collected through the survey of 200 customers and evaluated.

Keywords: Retail, Small Retailers, Consumer Preference, Karyana Stores, Regression

Suggested Citation

Singh, Sanjeet and Kumar, Sandeep and Katyal, Hitesh, Big vs Small Retailers: A Study of Consumer Perception - A Case of North India (Feb 26, 2013). Available at SSRN: https://ssrn.com/abstract=2256810 or http://dx.doi.org/10.2139/ssrn.2256810

Sanjeet Singh (Contact Author)

UCRD, Chandigarh University ( email )

National Highway 95
Punjab
Mohali, IN Punjab 140413
India

Chandigarh University ( email )

Gharuan
Mohali
Mohali, Punjab 140413
India

Sandeep Kumar

CBS ( email )

Landran

Hitesh Katyal

Chandigarh Business School

Landran
Mohali, Punjab 140307
India

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
255
Abstract Views
1,756
Rank
218,297
PlumX Metrics